TowTimes.com - AAA – The Auto Club Group Ranks #1 by J.D. Power for “Digital Insurance Shopping Experience”

[TowTimes]

AAA – The Auto Club Group press release

AAA – The Auto Club Group (ACG) announced it has been ranked #1 in Customer Satisfaction for the digital shopping experience, according to the J.D. Power 2024 U.S. Insurance Digital Experience Study.

“This prestigious recognition is a testament to ACG’s unwavering commitment to providing exceptional digital experiences for our customers,” said Joseph J. Richardson Jr., President and CEO of AAA – The Auto Club Group. “We extend our heartfelt gratitude to our dedicated team and valued AAA Members for their support and trust. Together, we will keep pushing the boundaries of what’s possible in the digital landscape.”

The Auto Club Group is the second largest AAA club in North America, serving more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more.

About the Study:

The J.D. Power 2024 U.S. Insurance Digital Experience Study is designed to provide an objective assessment of auto and/or property insurance website and app usability for shoppers and customers. It examines key drivers of website or app usability for auto or property insurance shoppers and customers and benchmarks the performance of each insurance website or app against the industry.

Insurance shoppers were sent to an auto/property insurance website and asked to evaluate the quality and usefulness of the content. They did not evaluate the website of their current auto insurer. The study measures the shopping experience across desktop and mobile websites focusing on four key factors:

• Navigation
• Speed
• Visual Appeal
• Information/Content

Conducted from January 2024 to March 2024, the study highlights the importance of a seamless digital experience in today’s fast-paced world.

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